Twitter for Musicians Pt 1: The Basics

>> Sunday, March 8, 2009


On the eve of so many excellent Philly bands releasing new albums this summer, I've noticed that none of them has a Twitter account. That's a real shame, so here's a how-to (and, more importantly, why-to) guide to using Twitter as a tool for promoting your music.


Twitter is a microblogging service that mimics Facebook's "Status Update" feature: users create 140-character "tweets" and add Followers who are automatically fed these messages via Twitter.com or text messages.

You can also reply to other users (@UserName), send a private Direct Message (D UserName) or start and follow topics (check out #ModernFairy and #LitDish -- both awesome).

At first glance it seems like just another place for personal updates that no one cares about, but if you use it to announce things other than "I am eating a baloney sandwich - ACK!", it's a really powerful (and mobile) real-time marketing device. It attracts tens of thousands of new users each month, and it has grown more than 600% in the last 12 months.
Read "Twitter - the next big source of blog traffic" for more about setting up an account.

Why Musicians Need Twitter:

1. Your fans are already on Twitter
...and so are the journalists and bloggers who review your albums. Trust me, you'll be surprised by how many people you know on here. A simple search using TwitterSearch will also show you all the tweets containing your name - a great place to start adding followers who are already interested your music.

(You should already be receiving automatic updates from Google whenever your name is dropped in news, blogs, videos or other groups - if not, set them up at Google Alerts)

2. Twitter works with your cell phone
Let's say you just finished your sound check and no one has shown up for a gig. Simply send a tweet via text to 40404, and Twitter can notify all your followers that they are missing the best show of your career! Better yet, if they have your profile set up for notifications, it will send an alert to their cell phone.

If you're a touring musician or stuck in the studio, Twitter is a great way to get around spotty Internet access and a lack of time to update your website. Simply text updates from the road and have them fed into your other online profiles.

Services like TwitPic are also great for instantly uploading photos from the road, right from your phone. That burrito you ate with Lyle Lovett? Show everyone in just a few minutes!

3. Twitter integrates with your other social networking services
You can set Twitter to automatically change your Facebook status to your latest tweet, or use a service like TwitterFeed and allow Twitter to automatically tweet your latest blog post, Flickr upload, show calendar update and more.

When I publish this post, Twitter will automatically create a tweet entitled "Twitter for Musicians Pt 1" with a link to this blog (check it out here). At the same time, Twitter will change my Facebook status to the title of that tweet. My Twitter account also imports my latest GoodReads updates, Blip.fm updates and my shared Google Reader items - it saves me tons of time, and it makes sure that my friends who are on Twitter but not Facebook / mailing lists / near a computer can get the same info as everyone else in real time.

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Still not sold? Just take my word for it, set up an account, check out the articles below, and Part II will go into much more detail about integrating Twitter with your other online marketing outlets. And follow me on Twitter when you get there!


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